Thursday, March 22, 2012


Spring is here! After all of the Spring cleaning and re-organizing of your closet, not only is it time not only is it time to update your wardrobe, it is time to update your look! You're a fashionista so of course your closet is filled with this seasons wardrobe essentials. We've already presented you with some of the latest Spring trends, so now, take a look at 7 stunning MUST HAVE Spring dresses you can incorporate into your already sensational wardrobe!


The party dress is definitely essential in the wardrobe of every fashionista. From swanky rooftop parties to star studded parties at the club, going out in Spring always calls for a sleek and simple dress. This crystal embellished strapless dress (Jovani style 4012) is the epitome of fun! As you dance, the pretty crystal embellishments dance with you. Nude colors are in trend for this season, so if you’re going to wear it anywhere, where it to a party! Look the best out of all of your girlfriends during your night out on the town!


It can never be all work and no play, right?

This short sleeve dress is conservative enough for work, but playful enough for Spring. With the sophisticated style and appealing multi colored print, Jovani style 17257 is perfect!
Simple knee length dresses works extremely well for the office! Along with a light grey or pale yellow blazer, pair this dress with a neutal colored pump or choose a shoes with color within the dress and your set for the day!


During the weekend when you’re going shopping, doing brunch with your girlfriends, or even just strolling through the park with a friend, you want to be comfortable, relaxed and still radiant! For Spring, this floral print maxi dress  (Jovani style 3099) is a must have and wardrobe essential. It can even double as a “Garden Party” dress! (See stunning dress number 7)


The sequins and plunging neckline of Jovani style 4274 is a sexy and sophisticated date night dress!! Oh and just so you know, wearing dark colors in Spring is completely fine! Accessorize with a light spring color  and your ensemble will be pulled together in the trendiest way ever! You never know what he may have planned for the night, so having a sexy "date dress" hanging in the closet is a must.


We all know that Spring and Summer consists of a ton of cool events. With the variety of Spring and Summer festivals and concerts, it's ideal to dress comfortable! However, it's Spring and the weather is too delightful for cut off shorts and t-shirts! Of course you dont want to lose your inner fashion goddess sense, so go "rock star chic" and wear Jovani style 30024. With this one sleeved, bright printed dress, you’ll be sure to blend in with the crowd without looking too dressed up. This dress also has a beaded chain detail on the shoulder, so pairing beaded bangles and long earrings will work well with this look! Have fun, look cute and be feirce and free.


From graduations to bridal parties, Spring is the most popular season for a variety of special occasions. During the day, this nude and metallic dress (Jovani style 9535) sparkles under the sun and at night, it shines with the stars! With the delicacy and femininity of this sheer and beaded dress, it can also double as "the date dress!" It's easy, classy, and super chic. Along with a glass of champagne, pair this lovely dress with long silver earrings and a silver shoe! For a special occasion, elegance is key!


It’s Spring, so why not blend in with the scenery and wear pastel colors that are reminiscent of the season! The classic style of this floral printed dress (Jovani style 685) is great for a formal events like a garden party! When wearing this dress, much like May flowers, brought to you by April showers, the amount of compliments you will receive will be sure to bloom!



                      Be sure to visit for more beautiful Spring dress styles!

Wednesday, March 7, 2012


Milan Fashion Week was nothing but pure opulence! With lace, ruffles, feathers and fur, designer labels such as Armani, Dolce & Gabanna, Gucci and Roberto Cavalli presented the world of fashion with luxury trimmings and decadent designs.

Among many of the major trends shown during Fall/Winter 2012 Milan Fashion Week, bright colored fur, velvet, ruffles, and sexy sheer black dress were the top looks on the runway!

                        Take a look at the most popular trends to look out for next season!

                         FALL/WINTER 2012 MILAN FASHION WEEK TRENDS

Blumarine                                      Fendi                                           Versus
Fur has always been one of the most luxurious piece of clothing to wear, whether it is real or faux, a vest, scarf, handbag, or coat. From minks to Mongolian lamb fur, Italian designers and fashion brands such as Emillio Pucci, Blumarine, Fendi and Versace have all incorporated fur pieces into their Fall Winter 2012 collection!

With bright neon colors such as electric blue, hot pink, orange, and yellow, Blumarine opened their collection with five bright and beautiful colored Mongolian lamb coats. With an all white ensemble, Anna Molinari, designer of Blumarine, paired these bright beauties with matching handbags and silver sneakers, completely dressing down the look , while keeping the colored jacket and handbag the main focus.

Inspired by life and layering, Fendi presented this trend with a multicolored fur coat towards the end of the collection. Reminiscent of nature and wild life, the fur pieces in this collection were paired and layered with earth toned hues such as hunter green, brown, beige, and tan, which ultimately created a very tribal look.

Versace’s secondary line, versus went with a monochromatic approach while presenting this trend of colored fur in their collection. Fuchsia was one of the many colors presented as a head to toe look in this hipster inspired collection, along with brown, blue, purple and yellow. Paring this fuchsia coat with a fuchsia dress is very bold and daring!

If you're a bold and daring fashionista, try pulling off this monochromatic colored fur look like Versus. If you more of a sleek and chic kind of gal that appreciates a bold p.o.c. (pop of color) then go for the "matching set" look presented in Blumarine. If you're more of a fun and funky risk taker who is into a tribal look, go with fur that's layered with earth tones. Not into bright fur? Consider wearing an evening gown with darker colored fur incorporated in a dress!

After creating a line of bright colored fur shawls and cute cropped jackets, Jovani transitioned this trend into evening wear, adding more of a luxurious look into their already elegant dresses. This just goes to show how versatile colored fur can be when incorporated into an outfit.

If you aren't into fur or if fur is just completely out of your reach, this trend will be perfect for you! There are so many fun, faux fur pieces you can use to incorporate this trend into your look. Next Fall, have fun, make a statement and be bold!

Dolce & Gabanna                                Moschino                                                     JOVANI

Ruffles have always been the most feminine type of detail in clothing. For Dolce & Gabanna and Moschino, ruffles were not only super feminine, they were reminiscent of traditions and celebrations! Inspired by their Italian culture, Dolce & Gabanna presented this trend of ruffles with lace frocks, and drop-waisted silhouettes. For Moschino, party dresses were the main look for their "celebratory" collection. For Jovani, traditional celebrations such as bat-mitvahs, sweet sixteens, and even weddings all call for beautiful ruffles!
When wearing ruffles all it takes is a few accessories for a more sophisticated look. When doing this, you give off a very opulent effect which is exactly what both Domenico and Steffano of Dolce & Gabanna was going for. Along with Dolce and Gabanna, Moschino and Jovani paired this trend with beautiful classic earrings. Dolce & Gabanna incorporated chandelier earrings and crystal embellished headbands, Moschino incorporated  earrings and headbands into their looks as well, except the headbands were huge bows and the earrings were hoop. This created a very young, fun and flirty look. For Jovani, pairing classic long earrings with a lace embellished ruffled dress, instantly created a more sophisticated approach to this look.

Whether you are going for a classy look of luxury, fun and flirty, or super sophisticated, this trend of ruffles are definitely in and would be a great addition to your Fall/Winter wardrobe!

Gucci                                             Genny                                Bottega Venetta
Jovani style 4220
Velvet has got to be one of the most luxurious fabrics you can wear. Presented in a variety of colors, velvets were seen in almost every Fall/Winter 2012 collection during Milan Fashion Week. With colors such as green, red, and brown, fashion labels such as Gucci, Genny and Bottega Venetta all had an array of beautiful velvet dresses in their collections. When wearing a velvet dress, one must keep in mind that pairing anything with your dress will automatically create a complete luxe look.

Gucci paired velvet dresses with absolutely nothing, allowing the dress shine on its own.
With reds, purples and blues, Genny presented her velvet pieces with the same colored shoes and accessories, creating a monochromatic look. For Bottega Venetta, luxury evening dresses meant velvet. For an even more glamourous look, Jovani creates floor length velvet dresses with crystal embellished details. Velvet dresses with crystal embellishments like this beautiful Jovani dress, (style 4220) are perfect for black-tie events.
Don’t wait until the holidays to embrace this look, incorporate this trend into your look when going to your next event for a very special occasion! No matter what your style is, wearing a velvet dress will instantly convert your look into pure luxe.

Salvatore Ferragamo                         JOVANI                                        Emillio Pucci       

Sheer black dresses have completely dominated the runways in Milan thanks to Gucci, Ferragamo, and Pucci. Designed in a number of different ways, these trendy sheer black dresses are the modern take to the classic little black dress.

To soften up the collection of military looks, Salvatore Ferragamo presented a few sheer black dresses with gold printed appliqués which created a very regal, yet romantic look. For Jovani, creating sexy black beaded cocktail dresses is the way to go. Along with flesh tone hues, pale blue pieces and pretty prints, Peter Dundas of Emillio Pucci presented an array of beautiful sheer black dresses with sheer panels and high slits in his Fall/Winter 2012 collection. With this classic look, there are so many ways you can follow this trend by simply accessorizing and adding embellishments!

Next season, these luxury trends from the runway will be seen and worn the real way with fun colored faux fur, pretty ruffles, sexy velvets and sheer black dresses! To get a head start on a few of these looks, visit our official website at

Friday, March 2, 2012


The Brits have done it again!

From Acne and Antonio Beradi to Vivienne Westwood and Willow, classic trends of prints, plaids and peplums were featured all over the runways! Some of the major trends from London Fashion week consisted of purple prints, black and white pieces, neon colors, and of course peplum silhouettes.

Take a look at a few Fall/Winter 2012 runway trends from London Fashion Week!

      Erdem                            Vivienne Westwood Red Label                  Christopher Kane

Purple is a very regal color and just so happens to look great on almost every skin tone. Coming in an abundance of shades, purple can be worn with a bunch of different options. Now that purple prints are a new trend for the Fall, the color is not only versatile, it's playful! With looks from Erdem, Vivienne Westwood and Christopher Kane, there are many ways this trend can be worn. Erdem presented this trend as a head to toe set, Vivienne Westwood simply paired this great black and purple tribal print dress with a basic black shoe, and for Christopher Kane, mix-and-matching purple prints was the look! Whether you're into a more sophisticated look of classic plaids, into tribal prints, or an all around fun and risk taking fashionista that isnt afraid to mix and match florals and animal prints, this trend of purple prints will work great for you! This Fall be bold and incorporate these looks of purple prints into your wardrobe!

Osman                                             Jovani                                        Nicole Farhi

Wearing black and white is the most classic way to pull off a sophisticated look! Along with Osman, Antonio Beradi and Nicole Farhi, designers and fashion brands such as Giles, Paul Smith, Simone Rocha and Pringles of Scotland have all incorporated this classic trend of black and white into their Fall/Winter 2012 collections. White tops and black bottoms (i.e. skirts, shorts, pants) is the most common way to pull of this look. With floral embroidery on the collar and cuff of their shirt, Osman added a twist to this trend. Doing that instantly adds a feminine touch to this masculine inspired look. Pairing a basic white blouse with a textured black pant is how Nicole Farhi incorporated this trend in her collection. Being that black and white are opposite colors, figuring out ways to wear these colors are more versatile than you think. For evening wear, reverse it! Instead of doing a white top with a black bottom, do the exact opposite as Jovani did in Jovani style 171514. Black and white dresses would be the best way to pull off this look for evening wear. Test the extent of your style by pulling off black and white without looking boring. Unsure as to how to go about doing so? Just take a look at any Fall/Winter collection from London Fashion Week!  


Holly Fulton                                          Acne                                           Mulberry
Bright colors were also a major color trend presented during London Fashion Week. Neon colors such as hot pink, electric bluelime green, and hot orange were presented in a bunch of collections as the go to pop of color! With all of the neutral colors of black, white, and metallic seen in each Fall/Winter 2012 collection, these bright pops of color were much needed! Holly Fulton, Acne and Mulberry incorporated this trend in their collections the most, presenting the fashion world with wonderful ways to pull it off! Holly Fulton went bright and bold with silk dresses, skirts, tops and jackets in this electrifying bright blue which all consisted of intense bold prints! Acne presented two lime green looks in their collection pairing it with neutral colored shoes and accessories. For Mulberry, going full blown bright and bold with a monochromatic look was the way to go! Whether you're into bright colors and bold prints, neons and neutrals, or a full head to toe ensemble of a hot color, this neon color trend will work great with which ever way you decide to pull it off!

David Koma                                  Jovani                             Burberry Prorsum

Peplums were a popular trend during New York Fashion Week, it was a major trend during London Fashion Week and we believe this will be an ongoing trend in Milan and Paris! Peplum silhouettes are sexy, classy, sophisticated and uber chic! This trend provides woman with an hourglass figure creating a very feminine look. Using skirts, dresses, and outwear, British designers and brands have presented this trends in so many ways. David Koma and Burberry Prorsum mastered this trend in their collections. With an array of skirts, dresses and jackets, these two have both innovated this sophisticated trend making it very chic! Jovani collections also has peplum silhouettes such as the beautiful tiered black and white dress in the photo above. No matter what article of clothing, wearing a garment with a peplum silhoutte is one of the most sexiest trends to go for next season!

Thursday, March 1, 2012


Paris Hilton in front of the Pink Mansion in LA

This past week, the beautiful heiress, Paris Hilton celebrated her 31st birthday in LA wearing fabulous fashions from Jovani! Both styles 7757 and 14338 were the two main looks for her birthday celebrations!

First, Paris celebrated her birthday at Eva Longoria's restaurant, Beso wearing this sheer black beaded Jovani cocktail dress, style 14338. Pairing the dress with a diamond tiara, black pumps, and a simple Chanel necklace really allowed the dress to shine on its own!

After that, Paris partied it up at her "Eyes Wide Shut" themed party in Hollywood! According to US Weekly, all guests were given masks upon arrival, however, no one rocked their mask quite like her. To compliment her sliver masquerade look, she wore this beautiful sheer crystal embellished Jovani dress, style 7757! Along with her family, celebs such as Amber Rose, Wiz Khalifa, Emily B, and boo DJ Afrojack came out to celebrate her birthday with her!

In a tweet, Paris states "Best house party ever! Felt like I was at Barbie's pink mansion ;) Lol! Love my bday parties!"

                    Take a look at a few photos of Paris and friends inside the party!
Kathy Hilton, Paris Hilton, Nicky Hilton and Conrad N. Hilton  (Left to Right)

Paris Hilton, Wiz Khalifa and Amber Rose (Left to Right)

Paris Hilton wearing Jovani with her dancers

With her glamorous dinner party at Beso restaurant and her "Eyes Wide Shut" themed masquerade party at the pink mansion, Paris glamorously sparkled in both her Jovani dresses and looked absolutely amazing!

For more celebrity dresses be sure to visit WWW.JOVANI.COM !! 


       What do you think of Paris' Jovani ensembles? What about her birthday theme? 

                 Tell us what you think of Paris Hiltons birthday celebrations! We'd love to hear!